How To Create An Effective 360-Degree Marketing Campaign

This campaign was an all-encompassing marketing concept for Fenty Beauty’s Gloss Bomb Heat. The concept was to empower people in the LGBTQ+ community through Fenty’s Gloss Bomb Heat by encouraging them to be apologetically themselves and kissing whoever the f*ck they want. This project is one of my favorites and I can truly see Fenty Beauty having this campaign.

Coming up with the concept, researching it, creating a well-thought out campaign and putting it all together was very exciting process. I did deep research into Fenty Beauty and the LGBTQ+ community and what resonates with both of these audiences. Everything fell into place when I came up with the campaign concept as it was quite strong and in the end, an amazing marketing concept was born.