Personal Branding
Finding my personal style through brand identity, logos, graphics and mockups.
Exploring my abilities in various design programs, and learning how to create an effective and professional brand identity.
Creative Director & Editor
Perhaps, You Can Sit With Us
Mock Campaign for Burberry showing friends going out again after these hard times. Also, bringing more humanity and fun to a very posh brand.
Exploring my abilities in various design programs, and exploring my abilities as a creative director of a shoot and the various tasks they have to carry out.
Creative Director, Editor, Project Manager, Stylist
Two Souls Intertwine
A collaborative project illustrating how love leaves a lasting effect on us, even when the other person is gone.
Learning how to work in a group and how to think of a specific concept, execute it, and bring it to life.
Creative Director, Model Scout, Stylist, Editing Team
Sacha Carnival Collection
Bringing Caribbean culture to a wider audience and celebrating all women of color through Sacha Cosmetics.
Exploring my abilities in various design programs, learning how it may be to work as a packaging designer, and identifying how to improve brands.
Package Designer, Project Manager, Researcher
A Replica MoMA
A group project about coming up with a collaboration with Maison Margiela’s Replica, and MoMA.
Learning how to create an experience for consumers from beginning to end, and effectively coming up with a collaboration between two brands.
Creative Director, Project Manager, Researcher, Package Designer
Flora & Fountain
This SCAD Start Up 2022 Semi-Finalist project was a concept of the world’s first customizable and eco-friendly shampoo bar business.
Exploring my abilities in various design programs, working with a team to come up with an entire business concept, and identifying gaps in the beauty market.
Package Designer, Project Manager, Researcher
New Product Launch For Nourish
A group project about coming up with a new product for Nourish Savannah.
Conducting in-depth research about the brand and shower industry and finding a white-space opportunity for a Jelly Wash. Also, learning how to formulate products, coming up with pricing, and labeling products.
Creative Director, Project Manager, Researcher, Package Designer, Product Formulator
Beauty and Him Social Media Marketing Campaign
This is a 3-week social media campaign done across all SCAD Beauty social media platforms where my teammate and I had the task of converting prospective and existing students to join the Business of Beauty and Fragrance major.
Exploring my abilities in creating engaging content for social media, understanding how to attract, engage and convert people through social media, and analyzing my outcome of this campaign.
Content Creator, Project Manager, Researcher, Social Media Manager
Nostalgia Marketing
A deep dive into Nostalgic Marketing, with a comprehensive analysis into beauty marketing campaigns that are driven by nostalgia.
Utilizing research and analytical skills to create a video that summarizes nostalgic marketing in beauty.
Researcher, Video Editor
Kiss Whoever The F*ck You Want 360-Degree Marketing Campaign
This is a 360-degree marketing campaign for Fenty Beauty’s Gloss Bomb Heat. The task was to create a marketing campaign across many platforms that encompasses all levels of the marketing funnel.
Exploring my abilities in creating engaging content at all levels of marketing across many platforms. Also, creating a well-thought out and researched marketing campaign that will be effective in attracting consumers.
Content Creator, Project Manager, Researcher
Launching Fresh Beauty in The United Arab Emirates
A deep dive into the beauty industry in the United Arab Emirates and Fresh Beauty. This task was to create a 360 degree plan and marketing campaign to introduce Fresh Beauty into the UAE.
Exploring my abilities in product development, packaging, planning, pricing, marketing and brand development.
Researcher, Product Developer, Packaging Developer, Content Creator, Project Developer
Firdaus, Welcome To Your Fragrance Sanctuary
This is a 360-degree business plan covering all aspects needed for a business including research, development, product development, branding, a 360-degree marketing plan, financial plans, business plan and more.
Exploring my abilities as a beauty entrepreneur and collaborating with many people across multiple fields to make my vision come to life, and exploring my skillsets across all roles needed in a beauty company.
Founder, Project Manager, Researcher, Content Creator,