Who Am I?

This was by far the deepest project I have ever done. What do I want to convey to people about myself through branding? Why am I doing what I’m doing? What is my personal aesthetic? Who am I?

These are all questions I had to ask myself with this project. In the end, I love the branding that I came up with and I really think that it’s me, especially the color palette and the primary icon.

Brand Concept Statement

Beauty is finding comfort in your own skin