How To Integrate Fresh Beauty Into The UAE

This was a very challenging but exciting project for me as I used everything that I learned so far and integrated it into one project. Learning about the UAE’s culture, their consumers and figuring out how to make the launch of Fresh Beauty meaningful to them was inspiring.

I did a lot of research on the beauty industry in the UAE and Fresh Beauty, then I found commonalities between the two and integrated them into my final project. I did the marketing, pricing, consumer profile, introduced a new product, rendered the primary and secondary packaging, and directed a photo shoot for this project. This all-encompassing project was truly rewarding.