Finding A White-Space Opportunity for Nourish Savannah

This was an exciting and fulfilling project finding a white-space opportunity for Nourish Savannah. Through conducting thorough research on the shower and beauty industries, Nourish’s competitors and on the brand through interviewing customers and secondary research, my teammate and I came up with the idea for a Jelly Wash product.

I did the bulk of the research on the beauty and shower industries globally and in the US, Nourish Savannah and Nourish’s competitors. Also, my teammate and I went to a Nourish Savannah store and interviewed some customers. I developed the formulation for the Jelly Wash, created all of the labeling, did some social media mockups and aided in the product and packaging renderings. Overall, this was a great project where I got to expand on my passion for doing in-depth research, and found a new passion for product development.